Since 1994, M·A·C VIVA GLAM has raised funds in support of people and communities in need. Through this trailblazing campaign, 100% of the selling price of VIVA GLAM Lipstick goes to organizations and programs aimed at creating healthy futures and equal rights for all.
All of our stores are dedicated to the art of makeup, offering both complimentary walk-in demos, and applications and lessons by appointment. Our highly skilled Artists undergo a rigorous certification process. They will tailor each service with personalized looks and colours to celebrate your individuality.
Let M∙A∙C open your eyes to the unique personalities of our four powerhouse mascaras. Play it both ways – Haute or Naughty with precise definition or powerful volume and drama. Create high-rise levels of volume, length and curl in seconds with Upward Lash. For fringe that’s so dramatic, utterly feathered and voluminous that they can’t be real, try False Lashes! Finally, where three dimensions end, In Extreme Dimension begins, featuring superb scale, structure and sweep.