Since 1994, M·A·C VIVA GLAM has raised funds in support of people and communities in need. Through this trailblazing campaign, 100% of the selling price of VIVA GLAM Lipstick goes to organizations and programs aimed at creating healthy futures and equal rights for all.
All of our stores are dedicated to the art of makeup, offering both complimentary walk-in demos, and applications and lessons by appointment. Our highly skilled Artists undergo a rigorous certification process. They will tailor each service with personalized looks and colours to celebrate your individuality.
Put the BOOM into BLOOM. Get swept up into spring with a petal-powered collection – and keep the bloom alive! The limited-edition lineup – featuring exclusively designed sakura-printed packaging – includes cherry blossom-scented Prep + Prime Fix+, High-Light Powder, Lipsticks, Lipglass and an Eye Shadow x 9 palette.
Make spring BOOM with pink-power looks that grow from a natural "budding beauty" to dramatically "in full bloom"! Chat with a M∙A∙C Artist to get your very own fresh-picked Boom Boom Bloom look.